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Interview
Marketing
How do we solve the content crisis?
Interview: 97% of marketers say content is their biggest concern. How do we solve the content crisis? We asked Sitecore's Peter Fellows.
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57% of customers think the marketing content they receive is useless, according to Forrester Research. And 97% of marketers say content is their biggest concern. How do we solve the content crisis? We asked an expert: Peter Fellows – Sales Lead, Sitecore Commerce UKI, NE & MEA.