World business leaders discuss corporate citizenship with MeetTheBoss.

Corporate citizenship has a noble heritage, but what of its future? These are awkward times. Cash is tight, unemployment is running high, so employees really have the time (or the resources) to play nice?

Includes:
Karen Bergin, SVP Corp/Public Affairs, Microsoft
Michael Dupee, Vice President, Corporate Social Responsibility, Green Mountain Coffee Nate Garvis, Snr Vice President of Government Affairs, Target Corporation
Ralph Reid, VP Corporate Social Responsibility, Sprint Corp. & President, Sprint Foundation
Allyson Peerman, Vice President of Public Affairs & President Global Community Affairs, AMD
Dave Stangis, SVP CSR, Campbells Soup Company
Bo Miller, President of The Dow Chemical Company Foundation

In this program you will find out:
* How to establish meaningful social awareness strategies for your business
* How to measure the impact of your good corporate citizenship work
* Core ideas for corporate citizenship plans

Watch more videos from world business leaders at MeetTheBoss – Business TV