P&G President Filippo Passerini discusses CIO roles and how to be an effective CIO.

“The whole thing is about leadership in the business and the sequence, in my opinion, is understanding the trends in the market.”  Filippo Passerini, President, Global Business Services & CIO, P&G explains to MeetTheBoss.tv the importance of his role as CIO and the keeping up with the ever-changing technology industry.

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