Christian Jorg, Island Def Jam Records Senior Vice President reveals his sales best practices.

What happens when people stop buying your product in the way they have always bought it?
How do you react to a rapidly changing marketplace?

Christian Jorg, Island Def Jam Records Senior Vice President tells us how the music industry will profit from change, and why new media is the best friend a sales team could have.

In this interview, you will find out:
* Christian’s take on what makes a successful sales operation in these converged times
* How to build ‘sellable’ value into your products
* Key lessons for social media engagement

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