The dynamics of customer acquisition and customer retention have changed to provide three challenges: process, branding, and the business mindset.

How can you use CRM systems to solve those challenges? And what are the very real benefits of doing adopting CRM?
GMC Software is the acknowledged benchmark in customer engagement. Their CMO, Bill Parker, discusses how to adopt CRM and how to use the data it brings you.

Watch more interviews from leading Chief Marketing Officers at the MeetTheBoss CMO channel – https://meettheboss.tv/channel/CMO/