The dynamics of customer acquisition and customer retention have changed to provide three challenges: process, branding, and the business mindset. How can you solve those customer retention challenges? And what are the very real benefits of doing so?

GMC Software is the acknowledged benchmark in customer engagement and customer retention. Their CMO, Bill Parker, explains his secrets to customer retention.

Hear more marketing experts discussing customer retention at MeetTheBoss CMO channel – https://meettheboss.tv/channel/CMO