Whirpool Corporation President, Bracken Darrell shares leadership stories with MeetTheBoss.

Largely credited with having given Braun “their mojo back”, Bracken Darrell, Whirpool Corporation President is now doing the same thing at Whirlpool Corporation.

Currently leading Whirlpool’s push to ensure that by 2015 every electronic product in the company is smart grid compatible, the move will allow energy companies to smartly measure the rate of each use of an electrical appliance.

In this program, you will find out:
– How to create products that innovate
– How to integrate creative design to help boost sales of products
– How to lead with design

Watch more company Presidents and Chief Executive Officers discuss their leadership stories and tips at MeetTheBoss Business TV