Laurenz Schaffer, BMW Group President, talks to MeetTheBoss about managing innovation effectively

BMW Group DesignworksUSA is, according to Fast Company, currently the ‘most innovative company in design’ and one of ‘the most innovative companies for 2010’.

It took California car culture, mashed it up with German precision and engineering, and let the result loose on everything from yachts to mobile telephones. And with innovation’s stock so high, Laurenz Schaffer, President of DesignworksUSA, is the man with the Midas touch. 

 In this interview, you will find out:
* What makes DesignworksUSA’s innovation culture
* How to create and manage high performing multi-cultural teams
* How to measure success in an innovation-centric business 

View more experts discussing business innovation at MeetTheBoss – Executive Development online.