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Interview
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The Man Who Transformed Lego
Interview: How to identify the unique reason to exist that every company needs
20m

Jørgen Vig Knudstorp, LEGO CEO, talks to MeetTheBoss: leadership tv

The multi-coloured brick of childhood was on its way out. The company had spread itself thinly, and profits were falling. Jørgen Vig Knudstorp, the first outside of the founding family to head Lego, has changed all of that with some truly ‘out of the box’ ideas. Find out how strong leadership and simple, executable ideas make a critical difference.  You will find out: Proven, key strategies for adapting your enterprise to current market conditions  *How to identify the unique reason to exist that every company needs. How to win hearts and minds during company-wide transformation.

Jorgen Vig Knudstorp
Jorgen Vig Knudstorp
CEO, Lego

Jørgen Vig Knudstorp is the current CEO of the Lego Group, and has been since October 2004.