Don Knauss, Clorox CEO talks about customer retention and the importance of corporate social responsibility.

Currently Clorox is strengthening its commitment to Corporate Social Responsibility, and in 2013, the brand will celebrate its 100-year anniversary. For Don Knauss, who has a long-standing commitment to promoting workplace equality and embracing diversity, the pressure to make good on a 100 year promise is coming on strong.

In this program, you will find out:
– Why CSR is such an important focus for modern businesses
– How to develop diversity from being a HR initiative to a business imperative
– How this translates into real business value

Watch more videos from leading Chief Executive Officers at MeetTheBoss.