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E-Commerce For Electrical Wholesalers
: A new business sector yet to embrace online - Electrical wholesalers: we’re talking to you…

According to Forrester Research, the e-commerce channel is fast approaching a point where up to 50 percent of total sales for some B2B sellers will be transacted online, yet a recent Hybris-led electrical wholesaling e-commerce audit of some 200 North American electrical wholesale companies found that nearly half didn’t even feature e-commerce functionality. Oh, and Amazon is coming. Hybris’ Steve Kramer explains the opportunity online.