Bracen Darrell EVP Whirlpool Corporation talks to MeetTheBoss Business TV about innovation cultures and creating an innovative culture.

“Innovation is a contact sport.  It’s all about people, people management, creating innovative cultures and getting involved and rolling your sleeves up.” 

Bracken Darrell explains to MeetTheBoss.tv in an exclusive interview about how the Whirlpool organization manages to create an innovative culture to stay ahead and maintain their position ahead of competition.

Watch more innovation leaders discuss creating an innovative culture at the MeetTheBoss Innovating Channel. MeetTheBoss Executive Management Training online.