We asked Aon Risk Solutions’ Global Chief Marketing & Communications Officer, Phil Clement, for his single most important marketing lesson. “What is the one thing I know about business… CUTT. Are you doing something compelling, something useful and something timely around something that you sell?” His favorite acronym is explained here. And it’s a good one.
Phil Clement
CMO, Aon
Philip B. Clement is the global chief marketing and communications officer for Aon plc. He has responsibility for Aon’s marketing strategy, which includes branding, market analysis, and demand creation. He also is responsible for driving many of Aon’s programs in the area of sales, sales systems and innovation