Simon Etherington
Disrupt or be Disrupted
Interview: Customer Experience Management

The rise of digital business models, strategies and new ways of thinking is increasingly exposing companies to new competitive threats – as well as opportunities. So how are firms preparing for the impact of digital disruption? We spoke to Sitecore MD Simon Etherington to find out…

Simon Etherington
Simon Etherington
Managing Director UK, Sitecore

Simon has more than 25 years' experience leading public and private sector organizations to successful business outcomes through the use of enterprise technology solutions. Working at SAP for 11 years, Simon was instrumental in leading SAP's Public Sector business expansion in the UK & Ireland tripling revenues over a three year period to make the Public Sector the largest UK division. He also served on the executive board of SAP for United Kingdom & Ireland.