Stephen Winkelmann, CEO of Lambourghini shares his leadership advice with MeetTheBoss.

Stephan Winkelmann explains why understanding your positioning in the market and your competitive strategy is key to success.

In this program you will learn:

– How Lambourghini use thier competitive strategy to maintain positioning in the market
– Leadership advice when external factors impact your brand, for example CO2 emmissions
– How to use external factors to better your competitive strategy

Get more leadership advice from business leaders at MeetTheBoss – Business TV for Chief Executive Officers.