Can Online Video Directly Drive Sales?
Interview: The (multi) million dollar question: can online video directly drive sales?

For Mayur Gupta, the global head of marketing technology and innovation with consumer goods giant Kimberley-Clark, online video has five unique assets: it is easy to create, to consume, and to market;┬áit drives leads and it drives sales. Here’s who is doing that well and what online video could bring to your business.