Sport is nothing without its fans. While on-field performance is critical in a results-oriented business, what happens off the field of play is becoming equally important in defining success. Charlotte Jones Anderson is EVP of the Dallas Cowboys. She explains why creating new audiences, as well as catering to the needs and desires of existing fans, is critical to the long-term health of her team.
Connect with Charlotte @CJonesAnderson
Charlotte Jones Anderson, Dallas Cowboys Chief Brand Officer, oversees all strategies and applications surrounding the team’s brand as it is presented to fans world-wide. Working in the front office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile front office executives among women in professional sports.