Nigel Dessau, AMD Chief Marketing Officer gives marketing advice.

How do you measure marketing effectiveness? What metrics need to be in place to ensure marketing processes are a success? Nigel Dessau, currently responsible for all of AMD’s global marketing efforts – including brand and communications campaigns and strategies and AMD’s social media engagement – is a man with all the answers.

In this interview, you will find out:
* How to develop a meaningful message that captures market share
* How to identify new customers opportunities
* How to manage social media marketing

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