Analysts often refer to the three Vs when talking about meeting the Big Data challenge – Volume, Variety and Velocity. In fact, that challenge is so great that IDC estimates that less than one percent of the world’s data is currently being mined for insight – so on the surface, the idea of collecting even more seems counterintuitive. But for Jan Kestle, President of Environics Analytics, there’s a fourth V that is critical to helping firms make sense of the big data opportunity: Value. So how can firms transform information into meaningful business insight?

MeetTheBoss TV’s Ben Thompson caught up with Jan to discover how to  ensure the rising tide of data harvested by your organisation is of actual value to the business.