Gain an insight into the world’s leading business minds as they discuss creativity innovation management and product innovation management with MeetTheBoss.

Edward de Bono, a physician, author, inventor and consultant said: “There is no doubt that creativity is the most important resource of all.” The business world knows this, but managing creativity and directing innovation is a world away from recognising its importance. How do some of the world’s most successful businesses manage their creative sparks? In this program you will find out: How innovation shapes company strategy The way the modern business world uses innovation Includes: Jim Heilig, EVP Sales, SPIGIT Jose Maria Suris, Former Director Solutions and Innovation, DHL Roland Heiler, Managing Director Porsche Design Studio, Porsche Mark Ollila, Director X-Media Solutions, Media & Games, Nokia Kevin McCarthy, Director Business Process Innovation, AT&T.

View more experts discussing product innovation management and creativity innovation management at MeetTheBoss Business Television.