Navigating Complexity: How CSPs’ can seize the $700+ billion B2B revenue opportunity
As the new era of Industry 4.0, smart cars, smart cities and smart everything dawns, the need for seamless connectivity will be immense. Data streaming is constant, intelligent components talk to one another, and speeds become ultra-fast.
We’re standing at the brink of a colossal new B2B revenue opportunity for Communications Service Providers (CSPs) with an estimated global worth of $736 billion over the next four years.
And it’s more than just opportunity. A BCG survey of 600 B2B businesses revealed that their preferred potential supplier is likely to be their communications service provider. Some 50% of the organisations surveyed said they would like to work with CSPs in these areas – believing CSPs show strong competencies across several decision-making criteria for cloud, IoT, data services, security and more.
But… a recent BearingPoint study shows that, while 69% of CSPs ranked business model innovation and new digital services as a key focus area, only 26% are actually engaged in developing these new initiatives. Why? What is holding the CSPs back?
Why are the majority of CSPs being so slow to take the initiative before someone else does?
Because it’s not that simple. The path to tapping this enormous growth potential is strewn with obstacle and complexity.
We’re dedicating 90 minutes of peer-to-peer discussion to simplifying complexities, overcoming barriers and accelerating B2B business growth.
Join five senior CSP executives and thought leaders on this roundtable discussion as we collectively answer some of the most valuable questions in our business today: how do we identify and win new revenues, create customer value, remove organisational silos and build an ecosystem to seize the opportunity that awaits?
- Opportunity: what services and solutions will generate revenue, and what is the right go-to-market?
- Ecosystem: how can you create a network effect and build a successful marketplace?
- 5G: what can you do to be on the winning side?