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Can you turn customer data into immediate engagement and long-term loyalty?

How to create smarter, stronger retail customer engagement

November 19, 2018 3:00 pm GMT

Personalised, informed and consistent customer engagement is the holy grail of retail. The digital transformation of retail is creating huge opportunities, especially in this area, but… Today’s retailers also face a paradox: shoppers continue to value innovations that offer convenience and efficiency, and such innovations mean less and less direct interaction with retailers and brands.

Time with the customer is precious; understanding quickly what they like and don’t like is key to the success of any visit, physical or virtual. How do we provide the strongest possible omnichannel customer journey? Instore, how do we understand their movement, buying trends, and habits? How do we turn this information into opportunity for our frontline staff, so they can better engage and serve? How do we improve inventory visibility to empower those staff and ensure the right product to the right place at the right time?

And most importantly: how do we increase dwell time and conversion?

Your stores have to evolve or face a lean future. The question is this: how should we be organising today to compete tomorrow?

Join five senior retail marketing, operations and technology executives and thought leaders for this roundtable discussion as we explore your retail future in a new and very smart world.

Discussion Points

  • How do we gather meaningful customer data?
  • How do we use it to achieve immediate engagement and long-term loyalty?
  • GDPR vs the seamless guest Wi-Fi experience
  • Improved inventory visibility and mobile POS to engage and empower frontline staff
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV