What do the phrases digital transformation and digital disruption mean for businesses today? Where are you transforming your business, and why?

Compete in an age of disruption

March 16, 2016 5:00 pm GMT

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In today’s business world, digital transformation and digital disruption are happening everywhere.

We all know the stat about market disruption: the world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content, etc. But did you know that Caterpillar’s tech-enabled, data-driven reuse and recycling business area employs 4000 people and is the most profitable part of the company?

What do digital transformation and digital disruption actually, practically mean for businesses today? Where are you transforming your business and, most importantly, why?

Join MeetTheBoss TV as we team up with Hewlett Packard Enterprise for an evening of lively discussion. Keynote speaker and leading Silicon Valley thinker, Geoffrey Moore, sets the scene for independently facilitated peer-to-peer conversation over three courses. Followed by your chance to put questions to our incredible digital transformation panel, including Geoffrey, and Thomas Meyer, Group VP with IDC European Research.


5:00 – 5:45 pm – Drinks & Canapés reception
5:45 – 6:00 pm – Welcome
6:00 – 6:45 pm – Keynote – Geoffrey Moore, Author of Zone to Win: Organising to compete in an age of disruption
6:45 – 7:00 pm – HPE Pov
7:00 – 8:00 pm – Dinner and Table Discussions
8:00 – 9:00 pm – Panel Discussions
9:00 – 9.15 pm  – Wrap Up

9:15 – 9.30 pm  – Close



Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade.

Moore’s most recent work, to be published this year, deals directly with digital disruption.

Discussion Points

  • Legacy tech or legacy mindset – what is challenging your digital transformation?
  • How are you looking to protect your digital business?
  • Are businesses today, full of siloes and governance, set up to maximise the value of data?
  • Workforce collaboration and productivity
Adam Burns
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV