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Can you make marketing bulletproof?

What does the future of Marketing hold?

June 21, 2018 10:00 am GMT

The Modern Marketer of the Future

Change is an inevitable part of life and business, providing both opportunities and challenges in equal measure. So how are marketers embracing innovation and adopting change, while balancing the needs of the customer and the business? What are the new skills we as marketing leaders need to improve and what emerging roles need to be considered for our teams?

Join five other CMOs, senior marketing executives and thought leaders on this vital virtual roundtable as we discuss how making marketing bulletproof requires us to focus on building the new, rather than fight the old. As Abraham Lincoln said, “The best way to predict your future is to create it”

Discussion Points

  • What are the biggest changes impacting your role and the market you operate in, in recent years?
  • What is the future role of the marketing function and what skills do we need to bring about the transformation your organisation needs?
  • How do you make sense of all the data at your disposal and how do you think this will develop in the next few years?
  • What role does technology play in your marketing strategy and how can you use these tools to their full capabilities?
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV