In today’s multi-touch, omnichannel world, commerce has never been easier – or more difficult. Because while consumers have an increasing array of options when it comes to how they shop, for brands and retailers, engaging with those customers in a crowded space is becoming trickier by the day.

And getting closer to your customers has never been more critical. Companies need to understand more about customer wants and needs, and understand the context in which they are shopping. Because successful commerce is about delivering a great experience. HBR research shows that customers who have good experiences spend 140% more than those with poor experiences, and return time and time again; experience influences future behaviour like nothing else, and the transaction itself is just one step in a rich, ongoing, two-way relationship.

What today’s customers crave is personalised experiences that extend across any channel they decide to use at any time. Those experiences should feel easy, natural and helpful. For retailers, it’s about predicting, with a high degree of accuracy, what the consumer might want to see next.

So what do brands need to do to make experience-driven commerce a reality? What are the strategies they will need to adapt to new realities, and which tools can help enable this transformation? Join us to find out, as we explore how to deliver on the promise of experience commerce.