Digital Marketing Strategy: start with the right questions
August 11, 2015 3:00 pm CET
Customers and prospects are out there, on digital channels and social media, enquiring about you or looking to buy the products and services that you provide. This diverse collection of structured and unstructured location, sentiment, and image is big data. The value to your business is asking it the right small questions, so you can start to orchestrate a customer journey that delivers real value for both the brand and the customer.
Join five other marketing thought leaders and decision makers to discuss bringing data together in real-time to the individual customer, quickly evaluating the each customer’s meaning and intention, and enabling the brand to take action.
Discussion Points
- Harnessing & connecting omnichannel
- Asking the right small questions of Big Data
- Gaining a single customer view
- Benchmarking your digital marketing performance