Customer retention and loyalty in financial services
Digital disruption is changing the way we interact with each other. Ultimately, it’s about disintermediation, which is nothing new. But what’s changed are the number of ways that are evolving to digitally disrupt the way we live. And crucially, this brings customer experience under the spotlight like never before. Financial services has managed to get away with providing a mediocre customer experience. But that’s changing, and now, more than ever, customer experience is so crucial to create loyalty, retain customers and bring new customers on board.
So how can the financial services sector position themselves better to survive this transition? What is the value-add that can create a better customer experience, keep customers engaged and loyal to the industry? Join this roundtable to find out more.
Discussion Points
- Manoeuvring the digital banking challenge.
- Creating a better customer experience and improving retention.
- Adding ‘value-add’ to your software products.
- Integrating loyalty functions within banking systems and processes.