Social media platforms, now have hundreds of millions of subscribers, and are no longer the exclusive plaything for teenagers, students and techie hipsters. Most have applications useful for any number of businesses, including football clubs. Most major football clubs worldwide are taking social media seriously enough to invest in it to deliver what the fans ...

The world of sales is something of a black hole to me. In fact, the closest I have come to really understanding industry jargon is through watching films such as Glengarry Glen Ross, Boiler Room and Wall Street. But one sales buzzword, which seems to be everywhere right now has got me stumped like no ...