Ask any successful marketing executive, and they will tell you that marketing – as a business function – is no easy task. Getting audiences and consumers excited about your product, so that they actually want to engage with it, and go out and purchase it, isn’t something to be approached lightly. Unless, perhaps, your product ...

This summer, the eyes of the world will fall on South Africa for the 2010 FIFA World Cup as 32 countries from across the globe compete for the title of the greatest team on the planet. However there will be another competition playing out that consists of just three contenders – Adidas, Puma and Nike ...

Herbert Hainer, CEO of sports giant Adidas, talks exclusively to MeettheBoss TV about the greatest sports rivalry ever. Also how to create and drive culture from the top, how leaders drive a culture of innovation and how to learn from the best of the past, while driving your company forward Topics: Human Resources

The defamation of Hewlett Packard CEO Mark Hurd continues to make the news this week, following his ousting from the company almost two weeks ago, but Hurd isn’t alone in the Hall of Fame of slanderous CEOs. Long lauded with making HP the world’s biggest technology company, Hurd had reportedly been in talks to negotiate ...

Stumble into Apple’s App Store and you are greeted with literally thousands of applications you can download for your iPhone. The reason is simple: in a world of constant mobility and interactivity, both smartphone and app markets have gone stratospheric.  Today applications cover all aspects of life, helping users do everything from managing budgets, locating ...

McKinsey have recently release a study on the value of productivity through social technologies. The research is robust and worth a quick flick through. Why? Because it highlights what many of us have been saying for the last three to four years. What struck me most, however, was the statement that: “By 2011, 72% of companies ...

@Nickwallen Be it an agile scrum build or waterfall – or a mile-marker laden, enterprise-wide rollout – any project will benefit from a lifeguard. Why swim out without one? Indeed, the traits of a lifeguard are well compared to those of a good leader. With no disrespect to product owners or project managers – having ...

Social networking is huge today, but beware of running across a celebrity scam; Twitter, Facebook and MySpace are sites where you may run in to all kinds of trouble if you innocently believe that a post is being made by the actual celebrity. While many celebrities do interact with followers or post messages, falling for ...

A recent GigaOm article on Amazon’s enterprise cloud ambitions struck a chord after I landed at AWS reInvent. A while back, I had written about the Public Versus Private Cloud Trap and a reader suggested that the ‘name game’ is merely a battle between VMware and Amazon who are, in effect, marketing to their strengths. ...

At ARCHIMEDIUS I’ve talked about the challenges facing Cisco over the next five years, especially the rise of software-defined networking (or what some of us were calling infrastructure 2.0). Indeed, as networks become more elastic and dynamic, custom software will start to take the stage over its custom hardware cousin. Think back to the glory days of SGI’s multi-billion, ...