Top 5 Videos: Marketing, Metrics & Identity
@NPAPryke @MeetTheBossTV What does a like on Facebook mean to my bottom line? What KPIs reflect social media engagement? How can I get my brand going global overnight? When did I last sleep? If you’re asking yourself any of the above, you’re letting your marketing get the better of you. A Facebook thumbs up, for ...
How To: Grow As A Thought Leader
@NPAPryke @MeetTheBossTV In the world of corporate buzzword bingo, thought leadership reigns supreme. From inter-office banter to introducing keynote speakers, it’s used in abundance to describe anybody who has a remotely alternative topical perspective. But what does being a true thought leader really mean – and how do you work at improving as one? Forbes ran an insightful article at ...
4 Lessons From HMV’s Twitter Burn
What happens when your company goes into administration, you push the big red ‘redundancy’ button – and you don’t know who’s got control of your Twitter feed? Last week, the soon-to-be-defunct powers over at British entertainment retailer HMV found out. If you haven’t heard already, things got a little heated when around 60 of their HQ ...
How To: Stop Marketing Content And Start Content Marketing
@NPAPryke An energy drink may very well have funded one (incredibly ballsy) man’s dream to freefall from space, but for most businesses and brands, content marketing will remain a firmly grounded affair. Provided that you have a strategy in place, that is. Why? Because without one, you’re probably not in the content marketing game – ...
6 Reasons Your C-Level’s Should Be On Social Media
It’s been doing the rounds recently – and it’s not looking too good for the ole’ C-levels. Social Media. It’s seemingly everywhere but in their more than capable hands. Take Forbes breakdown of Fortune 500 CEOs last year: 7.6 percent present on Facebook, four percent on Twitter – and a meagre one percent on Google+. ...
IT Security: Are Your Users Buckling Up?
@NPAPryke There is no panacea cure when it comes to IT security. Of course, if you’re a CIO or work in corporate IT, you’re probably swearing at the screen right now. It’s a no-brainer. This, we all know. And yet solutions are still sold to plenty of SMEs – and let’s not forget a few ...
IT Security: From A Fortress To A Hotel
@NPAPryke Hack and breach codes. Fiber optic cables blinking a million times a second. Ultrabooks with connections quicker than the blink of an eye. Sure, these thing exist – in Hollywood. But for the world of enterprise IT security, the focus isn’t on the ‘Need For Speed’ or cracking ‘Mission Impossible’. In fact, for a ...
BYOD: This Phone Will Self-Destruct In Five Seconds
Has anyone seen Coke Zero’s latest marketing campaign for the imminent release of James Bond’s Skyfall? If you haven’t – go ahead, I’ll wait here for you. Done? Great. Why am I bringing this up? Well – despite the fact that I’m a self-confessed advertising geek – it lends itself well to analogising what’s going ...
Lessons In Business From: A Sushi Chef
Tucked away in a basement beneath the veritable hustle of Tokyo’s fashionable Ginza district – a literal stone’s throw away from a subway station – Sukiyabashi Jiro’s restaurant doors open for another day. Geared to serve 10 discerning gourmet voyeurs paying upwards of $350 dollars for the privilege of a seat, this is sushi with ...
From Love Bite to Lovemark
In the ongoing ‘battle of the brands’, the brand advocate is the go-to weapon of mass seduction. Always there to offer a Facebook thumbs-up; forever putting ‘the dukes’ up in times of defensive need – there’s no denying that they show love like no other. Indeed, the majority of brands seem to breathe a sigh ...