Organisations everywhere are currently using data to improve every facet of their operations – and sports are no different. So how are different teams addressing the data challenge? How are they collecting it, analysing it – and, most importantly, applying it to drive better performance?

As part of our ongoing series looking at how technology is helping top athletes gain and maintain a competitive edge, we speak to some of the leading names in sport about performance – and find out how the best are using data to stay ahead of the chasing pack.

Get insight from:

• David Sheepshanks, Chairman, St George’s Park, The FA
• Pat Howard, General Manager of Team Performance, Cricket Australia
• Shayne Bannan, General Manager, Orica GreenEDGE Cycling
• Richard Plugge, Managing Director, Team LottoNL-Jumbo