Online sellers face a dilemma: they want to grow their business, expand into new territories and drive more sales. But the rise of card-not-present fraud poses a real challenge. Vendors are forced to decline good orders. They face the prospect of high chargeback fees for getting it wrong, and high processing fees to cover the cost of that perceived risk. While fraud prevention controls spoil the customer experience and slow the sales process.

So how can online retailers reduce the decline rate and customer friction, increase sales, and gain greater visibility into where the risks really lie? Riskified’s Eyal Raab explains.