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How do you capitalise on new and existing customer data to make better retail decisions?

Using Customer Data to Win in Retail

October 4, 2016 10:00 am GMT

A lot has been written about consumers becoming more sophisticated in terms of their behaviour; they certainly now have access to a good deal more real-time information than ever before, which helps influence buying behaviours. But brands have more access to data too. And by using the insights from that data to supercharge the customer experience, drive loyalty and improve decision-making around how to meet both current and future needs, best-in-class organisations are realising competitive advantage across channels, categories and consumer groups. Welcome to the world of customer science.
Join this roundtable to find out how to better understand, interact with and engage your customers, translate customer data into meaningful actions, and transform your business into a true customer-first organisation. Whether you want to win in-store, grow out your categories or identify new customer opportunities, this roundtable can help.

Discussion Points

  • Discuss how to capitalise on new and existing customer data to make better retail decisions across channels and categories
  • Understand the impact of external retail forces such as the Amazon-effect, discounters, category killers, et al on your business – and how to respond
  • Discover how to empower your employees to become more data science savvy and improve decision-making
  • Hear how best-in-class retailers are optimising their marketing investments and finding new areas of growth
Moderator
Ben Thompson
Editor and Presenter at MeetTheBoss TV