Solving the content crisis: a digital personalisation revolution
There’s a content crisis raging away within the companies we all know and love: 97% of people who work in marketing say content is their biggest concern. Content is what keeps CMOs awake at night.
Why? Because brands are lacking two things when it comes to content: quality and quantity. When you have websites, social pages, blogs, and gated content to consider, it can feel
impossible to deliver everything with quality and speed – especially if content
forms the bulk of your marketing strategy.
But to differentiate your content in the market, you need well-written, high-quality, and highly accurate content referencing reputable sources and studies. There’s just too much content out there to be mediocre. Content also needs to be catered to a growing number of channels: omnichannel experiences rely on good content. And finally, content needs to be personalized: 84% of customers say being treated like a person, not a number, is very important to winning their business. This can involve creating content that has been specifically tailored for a persona.
Yet ticking all those boxes isn’t easy: according to Forrester research, 57% of customers think that much of the marketing content they receive is useless, and only half of businesses that prioritise digital experience have implemented or are in the process of expanding robust content solutions. So how do you create unified, personalised and omnichannel customer journeys? And how do you deliver the volume and quality of content your audience demands? Join us to find out.
- How do you prevent content from becoming a bottleneck in your marketing operations? What strategies are proving successful in feeding the content marketing machine?
- How are you approaching content marketing in an omnichannel world? Do different platforms/channels have different content needs, and how do you manage those needs?
- Is it possible to do content personalisation at scale? What are the keys to personalisation success?