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How do you implement your own marketplace, and use it to drive sales, profitability, and increase customer value?

Are marketplaces the saviour of retail?

October 25, 2016 2:00 pm GMT

The retail landscape is changing. The number of consumer touchpoints has exploded. Customer expectations are higher than ever. And over everything looms the growing shadow of Amazon, with its vast product catalogue and huge economies of scale.

Retailers are increasingly challenged to improve the omni-channel experience, whist at the same time expanding their own product range, growing their customer base and driving up profitability. And as a result, best-in-class firms are increasingly establishing their own marketplaces to help meet these challenges. Enabling third-party vendors to sell on your website can extend your product range and bring new audiences to your platform, as well as reducing the need for expensive inventory investments.

But where to start? This roundtable will explore how marketplaces can impact the bottom line, why you should launch your own, and how you can make it a success.

Discussion Points

  • Discuss how to address challenges such as stalled customer growth, decreased profitability, and increased competitive pressure from Amazon
  • Understand the benefits of launching an online marketplace
  • Learn how to implement your own marketplace, and how to use it to drive sales, profitability, and increased customer value
  • Hear how best-in-class firms are tackling these issues, and what they do differently
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV
Industry Expert
Adrien Nussenbaum
Co-founder and CEO