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Can you make marketing bulletproof?

What does the future of Marketing hold?

April 26, 2018 10:00 am GMT

Change is an enevitable part of life and business, providing both opportunities and challenges in equal measure. So how are marketers embracing innovation and adopting change, while balancing the needs of the customer and the business? How are we responding to the change in customer expectations?  And how can we cut through the ‘next big thing’ noise to identify what is relevant for our business, and what to prioritise?

Join five other CMOs, senior marketing executives and thought leaders on this vital virtual roundtable as we discuss how making marketing bulletproof requires us to focus on building the new, rather than fighting the old. As Abraham Lincoln said, “The best way to predict your future is to create it”

Discussion Points

  • How do you understand and meet the changing expectations of your customer base?
  • What is the future role of the marketing function and what skills do we need?
  • What are the innovations/themes that will impact the industry?
  • How do you identify the risks worth taking?
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV