Driving Consumer Engagement with Transparency: What, How, Why and Where?
Venue: Hyatt Andaz
SYNOPSIS
The relationship between brands and customers is changing. We now have access to huge volumes of real-time information to help us make purchasing decisions, much of it generated by fellow consumers. Peer-to-peer interactions such as user reviews, product ratings, trending topics and social media comments are increasingly influencing buying behaviour across all channels. Integrating both physical and digital customer experiences will be key to success for both B2C and B2B brands and retailers as they seek to build greater trust and consumer engagement across all channels.
So what are the best strategies for engaging with your customers in both the physical and digital worlds? How do you develop employees to become brand advocates and help build consumer trust? How do you harness the rising tide of consumer-generated content? And how are best-in-class brands responding to this shifting dynamic in order to help drive revenues? Find out more in this fascinating evening of discussion, discovery and fine dining.
PROGRAMME
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from Bazaarvoice
Discussion Points
- What are the main consumer changes and trends affecting your business today? What challenges do they present?
- How do you engage with your consumers today? What strategies have you got in place? What type, reach and volume of consumer-generated content do you use today?
- How do you leverage the insights from consumer-generated content into your marketing activities and across your business? How do you measure the ROI of these activities?
- What are you doing to integrate both digital and physical customer experiences in order to drive greater consumer engagement?
