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Hidden in plain sight: malvertising

by Carla Curtsinger
malvertising

Wanna feel old? It’s been 10 years since the first malvertising was discovered on the now defunct MySpace and Rhapsody websites. If you’re feeling even older because you don’t recognize the term, malvertising is any use of online ads to distribute malware, or scams, with little or no user input. “They will write out a ...

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Dialling in to Africa’s booming mobile opportunity

by Ben Thompson

This April, I’m off to Zambia for the Next Generation Telecoms Summit in Lusaka. It promises to be a fascinating few days – and not just because of the safari I’ve got booked in, post-event. Why? Because Africa remains very much the land of opportunity for telco operators, particularly in terms of mobile. Look at ...

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Agile: If You Build It, Doesn’t Mean They’ll Come

by Shawna Ryan

“I had a lot of people here say agile is a great tech solution and I say no it’s not a technology solution,” says Sam Jebeli-Javan, VP and Senior Digital Project Manager at Citi. Say what? When you’re in a room full of senior level financial and IT executives from major organisations like Citi, Bank of ...

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Work=Life: Redefining the 9-to-5

by Carla Curtsinger
millennial

Location. Pay. Advancement. When it comes to taking and keeping a job, these factors typically top the list. Millennial employees have different priorities. “Millennials specifically want their work experience to match their life experience,” said Cheryl Johnson, Senior Vice President of Talent at Echo Global Logistics. A leading transportation management provider, Echo’s workforce is both ...

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CIOs say Disney’s MagicBand has Unlocked a ‘Whole New World’

by Anna Fuller

Like many children and a good number of adults will tell you, my first trip to Disney World was life-changing. A ride through the chasms of It’s a Small World was the most rewarding experience I could possibly imagine. I must say, today’s Disney World experience is beyond magical. But it’s not a wand, rather ...

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Data analytics: bringing Moneyball to medicine

by Carla Curtsinger
data analytics

The book Moneyball: The Art of Winning an Unfair Game by Michael Lewis was published in 2003. The Oscar-nominated film it inspired, starring Brad Pitt, premiered in 2011. But the true story of the Oakland Athletics and general manager Billy Beane’s data analytics approach to putting together a winning baseball team on limited funds continues to have a following well outside the world ...

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Has technology put romance in beta?

by Sasha Qadri

As I’m posting this blog on Valentines day, I’ve taken inspiration from the theme of the day. Regardless of whether you embrace the cheesiness of this day or shirk away in horror, would you say you’re a technologist or a romantic? What I mean is, do you fully embrace technology, (data, algorithms and all) leaving ...

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How do you solve a marketing problem like Alexa?

by Adam Burns
How do you solve a marketing problem like Alexa? With a super idea

Artificial intelligence, machine learning, bots: a good few million of us put them in our kitchens this holiday season. How are marketers planning to meet and beat Alexa’s unique marketing challenges? Watching a televised talent show and someone who can act, sing, and dance is described as a triple threat. I’ve never heard this phrase ...

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Hospitals Give Uber and Lyft The Green Light To Healthcare Transportation

by Shawna Ryan

As a New Yorker, I can safely say there’s nothing worse than getting caught in the rain in midtown Manhattan during rush hour. People fight each other for cabs like Neanderthals chasing rare prey that can ensure their winter survival. What I mean is, it gets real. But then, a disrupter, no excuse me, THE ...

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Creating employee engagement for peanuts

by Carla Curtsinger
engagement

Let’s play a game of word association. What US city do you think of when I say “peanut?” Plains, Georgia, right? Jimmy Carter put his hometown of Plains – and peanuts, the regions’ most storied crop – on the map when he was sworn in as the 39th president of the United States on January 20, 1977. But ...

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