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Lemonade Insurance: There’s nothing sour about this digital transformation

by Tim Cassidy

Artificial intelligence is dramatically changing the insurance business as we know it. To see that change in action all you have to do is pick up your cell phone and check out Lemonade. It’s the world’s first peer to peer homeowners and renter’s insurance company, where mobile users can get insured in 90 seconds and ...

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iPhone X, security at face value

by Tim Cassidy

Just when I thought I was becoming technologically advanced by using thumbprint recognition to get on to my iPhone 7 (purchased in June) I now find my thumbprint is already being replaced with my face when Apple releases the iphone X come November. The all-new biometric security feature is called “Face ID.” According to Macrumors.com ...

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Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

by Shawna Ryan

Let’s pretend you’re in the market for a brand new, never lived in, NYC apartment in Manhattan’s swanky Chelsea neighborhood. Let’s pretend you’ve got a an easy $4.95 million to $50 million to spare for your new pied a tierre. The Zaha Hadid apartment at 520 West 28th that sits adjacent to the popular High Line park sounds ...

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Cyber-Security – are humans the answer or the problem?

by Tim Cassidy

Figuring out the best way to protect your company from a cyber-attack is the kind of dilemma that keeps CTOs and CIOs up at night. According to Malware Byte’s State of Malware report, 2016 was the year we witnessed the rise of ransomware, botnets and attack vectors as popular forms of malware attack as cybercriminals ...

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How Quest Nutrition Feeds It’s Lean, Mean Marketing Machine

by Shawna Ryan

It’s time for the title match we’ve all been waiting for! A fight to the finish! In this corner, weighing in with data and metrics, we have the Tech and IT departments. In that corner, the champs from the marketing department are here to defend their heavy weight title of value in word of mouth ...

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You gotta fight for your right to paaaaarty / to be forgotten

by Sasha Qadri

It’s on a slightly different note to the Beastie Boys but still an equally important right. And the truth is, there has been an ongoing debate about what rights consumers have over their data. It seems that with the new EU General Data Protection Regulation (GDPR), that debate may conclude with some knockout points in ...

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Disrupting Your Own Marketing Plan: How Home Depot Got It Right

by Tim Cassidy

I recently admitted to a room full of CMO’s that I have a specific email account that I give stores when making a purchase, but it’s not my primary email. Emails from those stores pile up quickly, dozens of emails a day, many times from the same company and those emails never get opened. What ...

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The Story of BENRUS: How Omnichannel Helps Customer Stories Live Forever

by Shawna Ryan

It’s time for a history lesson. Benrus was founded as a watch repair shop in New York City way back in 1921. The name Benrus comes from the combination of its founder Benjamin Lazarus’s first and last name. The watch has become a bit of a banner for the WWII era thanks to its prominence in ...

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Renewables: Give the Customers What They Want

by Carla Curtsinger
renewables

I have little first-hand experience with live protests. Newsreel and movies from the 60’s have given me a sense of the chaos and excitement. But only after the 2016 US presidential election did I encounter demonstrations in person. In my city. On my street. The noise, the power, the people. With renewable energy taking a ...

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Digital banking – are we all singing from the same hymn sheet?

by Sasha Qadri

At a recent financial services summit, I asked several senior banking executives how they defined digital banking. And the responses were varied, although they all had a common theme: customer centricity. Some talked about embarking on a different customer journey. Some said it’s about really starting to think customer not channel, others mentioned complementing existing channels. ...

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