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Our Blog: Expert thinking, writing and thought provoking ideas

Cybersecurity breach? Call in the Girl Scouts

by Carla Curtsinger
mtbgirlscouts

In the United States, it’s been a great year to be a woman.  And the worst year to be a woman. We’ve seen glass ceilings shattered at the same time that offensive stereotypes have been broadcast on repeat in the news and on social media. Talk about your classic mixed messages. So it’s somewhat life-affirming ...

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Top Down or Bottoms Up: How The Oil and Gas Industry Implements Technology

by Shawna Ryan
Oil and Gas Blog

When talking technology with executives in the Oil and Gas industry at the last NG Oil & Gas Summit in Austin, TX, it was clear that getting with the times is nonnegotiable. “I think technology plays a huge role in Oil and Gas,” says John Cope, Project Manager at Devon Energy. “I think without it, it ...

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Data: THE digital marketing challenge, and how to tackle it

by Adam Burns
A data map of a human brain

They say content is the coin that buys attention. Insight means you spend it wisely. We spent 7.5 hours in conversation with 25 senior marketing professionals to answer one question: how do you get from data to insight to action? Here are three ways businesses are moving from step one to step two. If the ...

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The great security skills shortage

by Ben Thompson
shutterstock_1719293211-1

Earlier this year I wrote about how the CISO role is evolving, and why there is a growing need for security professionals to be more business-focused and talk in terms that the business can understand. And I stand by that. After all, few (if any) job roles these days can expect to be divorced from ...

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Millennials: The Conscious Consumer

by Shawna Ryan
Alex & Ani

“It is critically important to think about the conscious consumer, the consumer that is indeed aligning their wallets with their values. And millennials are leading this charge which is a growing trend in buying and branding. “ Shivika Sinha, the Digital Marketing Director for jewellery brand Alex & Ani, says the fashion line creates a ...

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Abandonment issues: online shopping carts

by Carla Curtsinger
abandoned-shopping-cart

I’ve never been much of a shopper. I didn’t haunt the mall food court in a girl gang during my teens.  Department stores suffocate me with their tightly packed inventory.  Even the mecca that is IKEA makes my eyes glaze over after a few rotations. But much like binge watching, I was built for online ...

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Removing the ‘person’ to personalize hotel service

by Carla Curtsinger
Robot-Customer-service_web-e1444041683955

When I walk into certain hotels, the employees at reception recognize me at a glance. I travel a lot. And let’s face it – returning to a property where ‘everybody knows your name’ has its appeal. A warm smile. The ability to skip some of the more mundane questions. Special perks. But how important is the ...

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Me, My Selfie and Security

by Sasha Qadri
kim-kardashian1

Love her or loathe her, Kim Kardashian being held at gunpoint in Paris earlier this month has brought something more serious under the spotlight other than her 20 carat engagement ring, and a supposedly secretive hotel for celebrities which is no longer under the radar. It brings two thoughts to mind. In this era of social ...

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The Evolution of News Across an Age of Digital Disruption

by Georgia Scobie
future-of-news

Jerry Seinfeld, a well-known comedian, once said: “It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper” Today, not so much… News publications are now challenged by quite the opposite, their struggle is actually being able to cover just a small fraction of everything out ...

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HSE Technology Isn’t One Size Fits All

by Shawna Ryan
hse-tech

Ask HSE executives about their thoughts on implementing fancy new mobile applications into their everyday safety protocols and the first knee jerk reaction might sound apprehensive. “We have to make sure we’re not making things more complicated than they are,” said Brittany Benko, VP of HSE for Chesapeake Energy. “In EHS we will always have the shiny new object problem, ...

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