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Tomorrow’s World, Today: Unlocking the Power of Retail Analytics
11m

Tomorrow’s World, Today: Unlocking the Power of Retail Analytics

Retail is changing and your store should be a killer advantage – if only you knew as much about it as the online world does about its websites. So how are retailers really benefitting from data, both at the corporate level and at the store level? To find out, MeetTheBoss TV’s Nick Pryke spoke with Steve Jeffery, CEO of in-store analytics firm Brickstream. He believes the opportunity for a better business impacts different groups in the physical retail store…