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Our Innovation Process

Our Innovation Process

Kimberley Thompson, Senior Director of Global Branding and Public Relations at Whirlpool Corporation discusses process innovation with MeetTheBoss.

“We have a triple-diamond innovation process. We start with blank pieces of paper, and we say, ‘What is going on in the marketplace?’ Sometimes it’s unarticulated. And we look not only in our marketplace but what’s going on in other industries… because a lot of time you’ll find collaborative relationships.”

Kimberly Thompson, Senior Director for Global Branding & Public Relations at Whirlpool Corporation, explains the company’s world-famous innovation process.

Find more examples of process and product innovation at MeetTheBoss Business Television.