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Online Video, Marketing and Keeping Your Audience Engaged

Online Video, Marketing and Keeping Your Audience Engaged

The convergence of traditional TV, online video and social media and the rise of so-called second-screening has added a new dimension to the way viewers consume content. Indeed, far from ushering in the death of traditional TV, new technology innovations appear to be breathing new life into the format. According to recent research from Nielsen, online video is predicted to account for $4.2 billion ad dollars in 2013, and understandably, broadcasters are keen to capitalize. But what approach are they taking?

Adrian Fueyo heads integrated digital marketing for NBCUniversal’s Telemundo Media division. MeetTheBoss TV asked him about the company’s approach to online video, and where it sits in NBCUniversal’s overall marketing mix…