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Can Content Be More Powerful Than Advertising?

Can Content Be More Powerful Than Advertising?

John Grant is an award-winning communications expert and author. As co-founder and head of strategy at creative agency St Luke’s he created what was described by the FT as a defining moment in British culture, encouraging this once-curtained nation to chuck out the chintz and embrace Ikea’s Swedish cool. Since then John has advised clients from Amazon to Unilever on everything from brands to behaviour change, with a particular focus on three main meta trends; sustainability, digital and globalisation.

Here, he talks to MeetTheBoss TV’s Adam Burns about the power of controlling media…