The Art of Standing Out (Or Why Most Modern Marketing Sucks)
“Whatever you do, you need to stand out.” So says advertising legend Dave Trott. Why? Because it’s the only way to get noticed.
DreamWorks – Animation’s Most Diverse Studio
The cultural fit of any organization is often paramount to company success. When it comes to growth, new hires and talent management, ensuring that employees understand the culture of the organization, can make or break a company. And in a creative and collaborative effort, this is even more critical. Of course, diversity is equally important, ...
Fedex on Living to Deliver
Next day and express delivery is an important part of every business, be it dispatching crucial packages to clients on the other side of the world, or simply ensuring that your employees get important documents on time. However, more often than not, once the package is picked up we barely give it a second thought, ...
Leadership lessons from the Lions
A week is a long time in sport. Just a few days ago, British & Irish Lions supremo Warren Gatland was being pilloried by media and fans alike for his controversial call to drop Lions legend Brian O’Driscoll ahead of the team’s must-win showdown with Australia in Sydney on Saturday night, and pack the side ...
A Bite of the Apple
Stumble into Apple’s App Store and you are greeted with literally thousands of applications you can download for your iPhone. The reason is simple: in a world of constant mobility and interactivity, both smartphone and app markets have gone stratospheric. Today applications cover all aspects of life, helping users do everything from managing budgets, locating ...
Business Lessons from: Wimbledon
The All England Lawn Tennis Club annual tournament is in full ‘swing’ (excuse the pun – to warn you, there’ll be plenty more) and the use of exciting new technology to enhance the way people are able to consume the tournament, presents exciting opportunities for business. Wimbledon’s twenty-four year partnership with American multinational technology and consulting ...
Zappos.com: A Lesson in Leadership
If you ever wanted a lesson on good leadership, you’d be hard pushed to find one better than the awesome display of ingenuity displayed by Tony Hsieh, CEO Zappos.com, last week. News transpired that internet retailer 6pm.com had, mistakenly priced almost all of its products at $49.99. The error was pretty unforgiving, given that some ...
Project Management: Every Project Needs A Lifeguard
@Nickwallen Be it an agile scrum build or waterfall – or a mile-marker laden, enterprise-wide rollout – any project will benefit from a lifeguard. Why swim out without one? Indeed, the traits of a lifeguard are well compared to those of a good leader. With no disrespect to product owners or project managers – having ...
Navigating The Cloud With Joachim Horn: Why Simplicity Rules
Ah, the cloud. The latest ascendent to the throne of business terminology with more buzz than a beehive. Indeed, its seemingly endless sea of definitions has left more than a few CIOs in the corporate sphere questioning their cloudy decisions. Ahem. But as solutions continue to reduce time to market and cost – as well ...