Written by Kari Jansson, CMO Channel Editor Companies are growing wise to the advantages of online video and its potential to have a growing effect on their business – provided it is done well. Remember the ‘Hunter shoots a bear‘ ad that went viral back in 2010? What’s about ThreeUK’s fantastic #DancePonyDance integrated campaign of late? ...

Stumble into Apple’s App Store and you are greeted with literally thousands of applications you can download for your iPhone. The reason is simple: in a world of constant mobility and interactivity, both smartphone and app markets have gone stratospheric.  Today applications cover all aspects of life, helping users do everything from managing budgets, locating ...

What came first: the chicken or the egg? Well, depending on what context you subscribe to, it could be the former, the latter, both or neither (not quite sure about the last one?). Regardless, we’re all aware of the futility in trying to identify the victor. Of course, the question is meant to provoke an ...

It seems that Naomi Campbell is discovering that diamond ownership can come at a high price.  It is estimated that 4% of the world’s diamond trade is in blood diamonds, which have cost the lives of around 4  million people. Meanwhile, global diamond sales continue to grow and  have increased three-fold in the past 25 ...

Lamborghini is heading to the Motor Show in Paris next month with an ace up its sleeve. It is unveiling a lightweight beast; a monster road car whose weight-to-power ratio will, according to Lamborghini’s President and CEO, change the way Lamborghini produce cars forever. The prototype in question: The Sesto Elemento (sixth element), which will ...