Brands. It’s not me. It’s you.
Valentine’s Day. Now that you’ve got the annual sigh out of the way, think about the 14th of February. Don’t think of its historical context – think just of what’ll happen on that day in 2014 just as it has for the decades of mass consumerism preceding it. Person A showers his or her significant ...
The Art of Standing Out (Or Why Most Modern Marketing Sucks)
“Whatever you do, you need to stand out.” So says advertising legend Dave Trott. Why? Because it’s the only way to get noticed.
Three Ways To Take Better Control Of Online Video Advertising
@MeetTheBossTV We’ve heard the quote recycled by plenty from our good ole’ buddies at HubSpot: “…by 2013, 90% of internet traffic to is expected to be video.” And yet, here we stand in 2013 – and are we really that surprised? Nope. Take a look at the golden boy of online video, YouTube. Seventy-two hours of ...
Back to The Future: MeetTheBoss Interviews
In this week’s round-up, we take a sneak peak at a couple of big interviews on the radar. Listen up, shops. It’s not Christmas and we’re not buying any Santa hats, wrapping paper or faux-trees until at least the 24th December. Fortunately, you’ll only see such over-hyped nonsense in the world of bricks and mortar. When ...
Weekly Roundup: Week Three
Here at MeetTheBoss we pride ourselves on the quality of our content. So what better way to share with you the best of the best, the cream of the crop, the crème de la crème, every Friday for the week’s best content, than with a weekly roundup?! As you may already know, as well as ...
Weekly Roundup: Week Two
Here at MeetTheBoss we pride ourselves on the quality of our content. So what better way to share with you the best of the best, the cream of the crop, the crème de la crème, every Friday for the week’s best content, than with a weekly roundup?! As you may already know, as well as ...
Weekly Roundup
Here at MeetTheBoss we pride ourselves on the quality of our content. So what better way to share with you the best of the best, the cream of the crop, the crème de la crème, every Friday for the week’s best content, than with a weekly roundup?! As well as the broadcasts of our all-star ...
Top 5 Videos: Marketing, Metrics & Identity
@NPAPryke @MeetTheBossTV What does a like on Facebook mean to my bottom line? What KPIs reflect social media engagement? How can I get my brand going global overnight? When did I last sleep? If you’re asking yourself any of the above, you’re letting your marketing get the better of you. A Facebook thumbs up, for ...
4 Lessons From HMV’s Twitter Burn
What happens when your company goes into administration, you push the big red ‘redundancy’ button – and you don’t know who’s got control of your Twitter feed? Last week, the soon-to-be-defunct powers over at British entertainment retailer HMV found out. If you haven’t heard already, things got a little heated when around 60 of their HQ ...
Randi Zuckerberg: In the Blink of an Eye
It’s 2005. Your foot is well and truly in the door with your dream job at Ogilvy & Mather. A year in, you decide to scrap it and work for your younger brother’s under-the-radar start up. No more world-leading reputation. No more job security. And, yep, no more company expense accounts. You’ve just seemingly waved ...