Healthcare technology: drowning in buzzword soup
Cloud. Big Data. IoT. Wearables. Automation. Transformation. Disruption. AI. Whichever industry you work in, it’s hard to avoid today’s technology buzzwords. And that’s especially true in healthcare, with 3D bioprinting, nanomedicine, smart machines and a raft of other emerging technologies all gaining significant media airspace in recent months. Indeed, with new developments seemingly hitting the market on a daily ...
VR, voice and artificial intelligence: digital’s next big thing
Where is the next big marketing disruption coming from? We caught up with a host of digital experts to find out. Tucked away on Scotland’s wild and rugged west coast, Turnberry has a special place in golfing folklore. Famous for the legendary ‘Duel in the Sun’ between Tom Watson and Jack Nicklaus at the 1977 ...
Reducing complexity: embracing technology’s golden rule
Beep, beep, goes my phone: a text from the other half. “What do you want from life?” Wow. That’s pretty deep for 9am on a Monday morning. How do I respond to that? Am I being judged? I know my bucket list still contains an awful lot of unticked items, but hey, I’ve been busy. The ...
Drilling down: the analytics revolution in oil and gas
If there’s one industry that should know a thing or two about extracting the maximum value from the resources at its disposal, it’s the oil and gas sector. And data is just another one of those resources – albeit one that, thanks to analytics, is increasingly becoming as valuable to the business as the petroleum it ...
Do or die: why service is the new differentiator
I wrote last week of the importance of culture, and how it plays a vital role in creating the conditions for success to flourish. A key part of that is creating the right customer experience. Las Vegas-based online retailer Zappos is brilliant at it. In a recent interview here on MeetTheBoss TV, founder and CEO Tony ...
Mediocrity sucks. Here’s why you need to break out of the cycle…
If you thought failure was bad, you should give average a try. Because nothing sucks worse than being “meh”… Pity the long-suffering fans of the Dallas Cowboys. ‘America’s Team’ have finished each of the last three seasons with a thoroughly mediocre .500 record: eight wins, eight losses, each season neither triumph nor train wreck. They ...
The Art of Standing Out (Or Why Most Modern Marketing Sucks)
“Whatever you do, you need to stand out.” So says advertising legend Dave Trott. Why? Because it’s the only way to get noticed.
Marketers’ marketing: the best ad campaigns of 2013
What were the best ads of 2013? Trawl through the industry end-of-year awards lists and there are some common themes. Predictably, animals featured prominently, from the Budweiser Clydesdale to the GoPro kitten. Dancing ponies? Disco chickens? Humping camels? Check, check and check. Star power also proved attractive for many brands, with celebrities appearing front and ...
Def Jam – A 21st Century Music Group
In 2003 the Island Def Jam Music Group embarked on a mission to instantly connect with consumers. Taking full advantage of the rise of the digital age Def Jam, a division of Universal Music Group, made songs available for purchase online to fans as soon as they hit the radio airwaves. Nowadays this sort of ...
DreamWorks – Animation’s Most Diverse Studio
The cultural fit of any organization is often paramount to company success. When it comes to growth, new hires and talent management, ensuring that employees understand the culture of the organization, can make or break a company. And in a creative and collaborative effort, this is even more critical. Of course, diversity is equally important, ...